Improve lead response speed by 60%
B2B services company (anonymous) · Professional services
60%
Faster first touch on new leads
25%
Increase in lead-to-meeting rate
2x
More leads touched within 5 minutes
Challenge
Leads came in from the website, events, and inbound calls, but routing was manual. By the time a rep followed up, hot leads had often gone cold. The team had no consistent process for enrichment or follow-up sequences. They needed engineering-led automation tied to the CRM.
Solution
01AI helped define routing rules and SLAs with sales leadership, then matched the company to a partner specializing in CRM integrations and outbound orchestration. The partner captured leads from all channels, enriched them with company data, routed by territory and product interest, and automated first-touch sequences and reminders.
Results
Time to first touch improved by 60%, and the share of leads contacted within 5 minutes roughly doubled. Lead-to-meeting rate increased by about 25% because follow-up was fast and consistent. The sales team could focus on closing instead of chasing leads.
“We didn’t have time to audition agencies. 01AI pointed us to a partner who shipped fast—response time dropped and we close more while leads are hot.”